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SEM/SEO
Search Engine Marketing (or SEM) is like having prime real estate in the most desirable place on the Internet - the top of the search results. Using programs like Google Ad Words, you'll come up right at the top of the page - every time. Plus, you only pay if people click.
Search Engine Optimization (SEO) is the practice of making pages of your website as attractive to search engines as possible so that your business starts ranking organically in search results.
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